By ASI EFROSNiki Baratta, former VP at Victoria's Secret, starting over - featured on Lingerie Briefs

For over three decades, Niki Baratta has helped shape the visual identity of one of the world’s most recognizable fashion brands. As Vice President of Photography at Victoria’s Secret, she stood behind the lens of an era, crafting imagery that would become iconic, aspirational, and deeply embedded in popular culture.

Niki Baratta: The VP Behind Victoria’s Secret Iconic Imagery on Losing Her Job & Rebuilding Her Life

Reflecting on her time at the company, Niki is most proud of being “an integral part of … Read More


Spotlight On …

Wacoal Sydney and Simone Sports Bras featured on Lingerie BriefsSupport that powers every resolution. Wacoal Sports Bras are designed to keep you comfortable, stylish, and supported. Meet their newest style, Sydney, designed with all support features discreetly hidden for a clean, modern look. Plus, revisit fan favorite Simone High Impact Sports Bra for proven support and all-day comfort.Wacoal Sydney and Simone Sports Bras featured on Lingerie Briefs

Power through every workout in Wacoal’s new Sydney Sport Underwire Bra. This high-impact sports bra is built to perform … Read More


By DANA DONOFREE

Focus on Breast Health by Dana Donofree, founder of AnaOno specializing in mastectomy, breast reconstruction, implants, breast reduction flap surgery products as featured on Lingerie Briefs

The new year often arrives with a lot of noise. “New year, new you” headlines, long lists of resolutions, and pressure to overhaul your life overnight can feel overwhelming; especially for those navigating a year of health-related issues that may include treatment, recovery, or life after a diagnosis.

For many in our community, the body has already been through enough. Surgery, radiation, chemotherapy, hormone therapy, hormonal changes … Read More


Aubade’s Fall 2026 presentation unfolds like a whispered invitation into an enchanting, hypnotic world where intimacy is steeped in opulence and desire becomes its own art form. This French collection draws on eras of historical excess and ornamental splendor. It reimagines baroque fantasy through a distinctly modern, feline lens; confident, seductive, and unapologetically passionate.

Aubade Lingerie Fall 2026 Preview of Eloge du Desir Collection on Lingerie Briefs

Across more than fifteen collections, Aubade layers French Leavers lace with light, graphic meshes, fluid French … Read More


Panache Boundless Non-wired Sports Bra featured on Lingerie Briefs

Boundless Non-wired Sports Bra 2026

“High support” is everywhere in activewear, but what does it really mean? And is it actually enough?

Panache Lingerie believes support should deliver confidence, performance, and protection, not vague promises. That’s why they created a science-backed Impact Categorization System*.

The Problem with “High Support”

Most brands define high impact as 63% breast movement reduction. That may work for smaller busts or light workouts, but it … Read More


By Estelle Puleston

Mila Simona Lingerie as featured on Lingerie Briefs

After 10 years of working in PR and marketing for luxury brands, Camilla Felici realized a long-held dream when she founded her own lingerie label Mila Simona last year. Although based in London, the brand is very much inspired by Felici’s Italian heritage and all garments are made in Italy, a country she describes as “synonymous with beautiful quality and craftsmanship.”

A lover of storytelling through … Read More


Evolution Concept Trade Dhow February 2026 featuring Samantha Chang Tuxedo Smoking jacket as featured on Lingerie Briefs

Samantha Chang

Born of necessity in July 2020 as a digital bridge between brands and buyers, Evolution Concept Show has matured into one of the most refined in-person luxury trade events on the intimate apparel calendar. While its digital platform continues to support and extend its reach, Evolution New York has firmly claimed its place as a must-visit destination during New York Intimate Apparel Market Week, especially for stores seeking … Read More


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