By ASI EFROS
In an exclusive interview for Lingerie Briefs, former CEO of Hanky Panky Brenda Berger takes us inside the rise of a brand that built global recognition around a single style of underwear and reveals what it took to scale it, protect it, and lead it through crisis.
Can you take us back to the time when you first joined Hanky Panky?
It was in 2004 and I … Read More
By MARIACRISTINA RIGHI
Blumarine
Last February, the 19th edition of Immagine Italia & Co. unfolded within the storied walls of the Fortezza da Basso in Florence, a setting that never fails to frame lingerie as both craft and culture. Dedicated to the Autumn–Winter 2026/27 season, the show delivered a tightly edited, thoughtful curation of brands, predominantly Italian and French, with a strong and welcome emphasis on the plus-size market.
Italian … Read More
By ESTELLE PULESTON
Created by designer Lila, Slow Bra is a French lingerie brand that’s here to celebrate and liberate fuller busts, offering uncompromising wirefree designs that fit flexibly and comfortably, while delivering proper support and looking stylish to boot.
Lila didn’t come from a fashion design background. In fact, she worked in a completely separate field, training as a lawyer and spending years supporting victims of domestic violence. But … Read More
By ELLEN LEWIS
There is always a quiet pause before a wedding begins. The dress waits on its hanger, the room hums with anticipation, and a bride steps into the ritual of getting ready. These are the intimate moments that define the day long before the ceremony starts.
For Spring 2026, Natori captures that sensibility with a refined approach to bridal intimacy, one rooted in romance, craftsmanship, and the brand’s … Read More
By ELLEN LEWIS
There is always a moment in early spring when the world seems to inhale. The light lingers a little longer, the air softens, and suddenly the promise of something new feels possible again.
That spirit arrives this week as Evelyn & Bobbie introduces Aloe, a fresh verdant hue launching in three of the brand’s bestselling silhouettes: Defy, Beyond, and Evelyn as well as the… Read More
By Dana Donofree, Founder of AnaOno
In the world of intimate apparel, we are often the first line of support for women navigating body changes. Yet one of the most misunderstood conditions affecting breast health is lymphedema. It is frequently confused with post-surgical swelling. For certified fitters and store owners, understanding the difference is essential to serving your customer with both knowledge and compassion.
Let’s start with discussing the difference … Read More
Sunshine booked. Playlist ready. Now let’s talk swim. SS26 from Panache is all about confidence-first design. Supportive fits, elevated details, and standout prints that feel current without trying too hard. Here’s what deserves a spot in your suitcase.
If subtle isn’t on your vacation mood board, Sparkle Teal is calling. Shimmering, mermaid-inspired lurex catches the light in all the right ways, while an ultra-flattering waist … Read More
